Guy Kawasaki has a recent post entitled "The Art of Rainmaking" ... in essence he's talking about sales.
I found this bullet point interesting:
"I believe that people are inherently smart. If you provide them with the right information, they are the best judges of the suitability of your product or service. I don't believe you should--or can--bludgeon people into becoming a customer. My recommendation is that you enable people to test drive your product or service in order to make their own decision. Essentially, you are saying, “I think you're smart. Because I think you're smart, I'm going to enable you to try my product to see if it works for you. I hope that it does and that we can do business.” Therefore, do whatever it takes to enable people to download a trial version of your software, use your web site, drive your car, eat at your restaurant, or attend your church service." (emphases added by me)
I don't know Guy's religious bent, but I'm certainly curious that he chose to use church as an example. Regardless, I think he makes some good points. Church should be a place for people to come and hear about the claims of Christ without being "bludgeoned" by the message. We should be always creating new ways to draw people in our doors ... not for some bait and switch sales pitch, but to hear that they matter to God! People are smart. Clearly present them God's truth and let them decide. Is the way of Jesus the best way to live?
To quote Rob Bell from Velvet Elvis, "As a Christian I am simply trying to orient myself around a particular kind of way, the way that Jesus taught is possible. And I think that the way of Jesus is the best possible way to live."